Thursday, 6 August 2009

Eco Font

I love this exercise in economy by Matt Robinson and Tom Wrigglesworth. They chose a selection of the most commonly used typefaces and compared them for how economical they are with the amount of ink which they use at the same point size. Large scale renditions of the typefaces were drawn out with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface.

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